With further ASA bans on ads under the gender stereotyping rules, the industry has been led to question the impact on future creative work

In a modern world where productivity has been praised to the point of creating tools to upgrade our bodies and minds, as suggested by '

Siegel+Gale's Howard Belk, with the help of brand leaders from SAP, Vonage and StitchFix, reminds brand-builders to keep humanity—and purpose—at the core of technology adoption.

How should advertisers engage with their agencies at a time of reduced spend and restricted communications channels?

Natalie Shardan is the GM of Serviceplan Group Middle East with more than 13 years of experience in the ad industry

April 2020: As we enter another week of lockdown, I wanted to get in touch before many of us take a short break for the Easter weekend.