Content Library

Marketing in the age of Web3 with Mastercard's Abhijit Shome

How do advances in technology and the development of a new era of the Internet impact on marketing strategy? Hear from the Vice President of...
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Brand Strategy for breakthrough growth with Lindsay Gorton-Lee & Tom Lees

Strong brands have value, drive growth and build resilience. In the first episode in our series in partnership with Kantar, host, Alasdair Hall-Jones, Global Director...
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Brainprint - The biggest impact of the industry of influence, Solitaire Townsend - Futerra

“As an industry we can go from seriously being part of the problem to leading the solution. We’re the final piece of the machine slotting...
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The Whole Marketer Ep77 - Marketing capabilities with guest Denise Dewar

Episode #77. The role of marketing capabilities is the focus of this episode, an important topic for marketing leaders and those in their care who...
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Virtual goods and the future of digital marketing

As CMO for Digital Transformation and E-Commerce Acceleration at L'Oréal, Anna Musikhina has many interesting insights into where digital marketing is headed. Virtual goods are...
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Embracing responsible technology with Claire Graves of The Webby Awards

According to Claire, as audiences become more aware of their impact on the world and more focused on purpose, brands need to follow suit if...
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