Giles Lury Of The Value Engineers isn’t convinced  by “The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime” by Christophe Morin and Patrick Renvoise

Toyota AYGO: Telling More Personal Campaign Stories On The Fly

Nationwide’s commitment to diversity in its Voices campaign has defied category conventions and got people talking.

Since its founding in late 2015, Syft has sought to drive up standards for employers and jobseekers.

Management summary

In an age of growing grassroots activism, many people feel that action happens on the street, not behind the closed doors of the United Nations. For a body set up to be the collective voice of the people, this was a problem.