The morning after Boris announced that he was going to suspend Parliament, the nation was split between outraged anti-proroguers and passionate admirers of the PM’s derring do.

As marketers and insights professionals, we are firmly grounded in the art of persuasion.  We’ve been trained to think in terms of creative approaches and convincing arguments.   

Just over a year ago I had a piece published in Campaign mag about being made redundant in my 50’s.

Meet one of our Brave Get Together speakers, Eight Inc's Tim Kobe

The new four Ps of marketing: Pointless PowerPoint, politics and people

Cummings is often presented as an evil genius. He is not – he is just an advertising strategist with an effective communications idea