A number of Business Leader members had the opportunity to join Pete and broadcaster Clare English for an intimate and insightful, Under the Spotlight session at the Balmoral Hotel last week. 

Challenger Thinking can help any brand be more competitive. And the only thing that economists agree on is...

I hoped that last night’s British Brands Group lecture by Gillette CEO Gary Coombe would help answer the question from my January 19 post : Will Gillette’s ‘brand purpose’ film get them growing again?

Reflecting on the 20th anniversary of Market Leader, Judie Lannon, founding editor, wonders what makes a marketer.

Judie edits The Marketing Society’s quarterly journal and will be joining our panel of advocates as a monthly blogger. Look out for her first article on Monday. Until then, a brief interview

One of my favourite comedy writers, Nora Ephron (When Harry met Sally and many others), describes her strategy for deluding herself that she can afford something: think of the years or months you will be able to use it and divide by the n