Content Library

Book review: Curing creative blindness and other marketing ills

Giles Lury, Director at TVE, reviews Dave Trott’s “Creative Blindness and how to cure it”
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Skill vs planning

But don’t beat yourself up just because the climate doesn’t match your seeds
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4 learnings from startups to refresh your thinking

While all paths to success are unique, here are a few learnings from startups that help you hit refresh thinking when tackling your next marketing challenge.
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Member interview with Joe Braithwaite

Joe joined the Proximity London team in 2018, having previously been General Manager at BBDO Singapore.
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Return on Giving: Customer experience lessons from an unexpected place

In today’s constantly evolving world, brands need to recognize that reducing customer hassles is a necessity, not a differentiator.
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The Longest Kiss: Turning Constraints to Your Advantage

When you see rules, restrictions and regulations, don’t skulk off complaining and feeling sorry for yourself.
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