Content Library

Why projectising advertising is a really bad idea

Projectising advertising is a disaster, with potentially dire consequences – and that remedial action is not just needed, but well overdue.
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Demystifying Digital Transformation

More than 100 marketing and communication executives turned up at Google’s Hong Kong offices on the 25th of June... 
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3 great ads I had nothing to do with: Sir John Hegarty

With over 50 years in the creative industry under his belt, John Hegarty is one of our industry greats.
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The damage to brand Hong Kong

Eight Inc executive director Andrew Au looks at whether Hong Kong still deserves the tag of 'Asia's World City'...
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Be yourself

With physical attacks on the rise, visibility and solidarity has never been more crucial in the quest for acceptance and inclusion.
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Magic Mushrooms

From treating depression to achieving a deeper understanding of consciousness, psychedelic drugs are gaining mainstream recognition, perhaps following in the footsteps of CBD.
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