Content Library

Best books by The Marketing Society's Hugh Burkitt

In a new content series Marketing Society Editor-at-large, Hugh Burkitt, chooses his six favourite business books for the discerning marketing leader.
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Default settings

“Of all of the tools in the choice architect’s repertoire, default rules may be the most promising; they are almost certainly the most discussed.
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Q&A with Fereshteh Forough

"Give a chance to the people who have been deprived to practice winning"
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Ideas can make a huge difference

If you’re not stretching the idea brain regularly, you don’t even notice your lack of ideas.
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Go Big or Go Home

Kevin Chesters has just got back from the annual TED Conference in Vancouver. He's been asked a few times what it’s like and what he gets out of it...
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'Seapunk or ghetto goth... the mindset is the same'

Harnessing the power of the creative community  by building a sustainable fashion business
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