Adopting technology is a matter of changing habits – and the effective application of behavioural science is what’s needed to nudge people out of their comfort zones and to help them form new digital habits

I’ve always been a good listener. Everyone in my team says I have this knack of getting them to tell me their life story, even when they’ve just asked for the smallest bit of advice!

Broken systems get worse when we confuse the loud voices with the important ones

Ben has years of experience in social media and content production, working with brands like Brewgooder and When In Rome Wine.

The female consumer is powerful and she is savvy. To unlock her engagement, brands must acknowledge her nuances.

There are no limits to spreading ideas – hence every incentive to come up with them