In this final post on ‘big brands under attack’, we propose how big brands are fighting back, covering both brand strategy and operating model.

“Honesty and frankness make you vulnerable. Be honest and frank anyway.” Kent M. Keith

After its epic takedown of Victoria’s Secret, Third Love established its place as the leading lingerie challenger.

We caught up with our New York board member Perry Hewitt

If there is one thing you can be sure of in the modern media it is that change is coming. Our publishing platforms have changed, our audience has changed, our competition has changed and as a result, we have had to change.

Are we jeopardising our personal security just to make our lives more convenient?