Content Library
The Whole Marketer Ep67 - Performance Marketing with guest Kat Sale
Episode #67. Performance Marketing is the technical skill in this episode.
Performance marketing relates to trackable and measurable paid digital campaigns, heavily focused on ROI...
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Reckitt's Marisol Saona on marketing effectiveness and going back to school
When Marisol Saona found out about the Marketing Week Mini MBA in Brand Management, she decided that it would be a good investment to improve...
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What's the future of marketing in a cookie-less world?
Unilever's Global Marketing Workstream Lead, Pranay Rao, thinks that brands will need to go back to creating complex client experiences on their websites once cookies...
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Circular Computing - Because IT shouldn’t cost the earth - with Head of Sustainability, Steve Haskew
“Our demand for new IT is not driven by a real need. The result is excessive pollution and e-waste…”
In this episode, we speak to...
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The Whole Marketer Ep66 - Empathy with guest Mimi Nicklin
Episode #66. Today’s topic is a soft and technical skill – empathy.
Empathy is building an understanding of another human, an integral skill for marketers...
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The Power of EAT with Ellie Norman
Ellie Norman has worked in Agencies, Automotive and was until recently CMO of Formula One.She talks about the importance of knowing what colleagues are motivated...
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