“A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses around the world

One of the best movie scenes of all time is from Indiana Jones: Raiders of the Lost Arc.

Rather like small children, brand marketers tend to have short attention spans.

This week we met with Laura Chaibi, Head of Market Intelligence and Syndicate Digital Data

 There’s no time like the present.

Blue Ocean Shift claims to be “THE definitive guide to shift you, your team, and your organisation to new heights of confidence, market creation, and growth”.