Content Library

All you need is emotion. Really?

Most of us think we have a pretty good idea of what emotions are – but what are they from a scientific perspective...
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Interview with Prophet's new regional heads of EMEA

Nichola Seeley gets the leadership tips from Tosson El-Noshokaty and Tobias Baerschneider
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Your advertising expertise could help disabled children

Sky Badger would like your help with developing a proposition for online advertising.
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Excellence Awards: 2018 shortlist

This year's entries are braver than ever. But, come awards night, who will win?
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Time to re-appraise the commercial role of brand experiences

Consumers want to 'do fun, exciting things, curated by your brand or product', writes iD's director
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The three c's of marketing: Customers, consciousness and connectivity

Purpose doesn’t just drive good marketing, purpose makes better organisations - and great marketing can only happen within great organisations
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