Why we need to redefine “diversity” in the workplace and what we can practically do to make a change.

Reflecting on the 20th anniversary of Market Leader, Judie Lannon, founding editor, wonders what makes a marketer.

Available flavours of KitKat in Japan include baked potato, soybean, apricot seed and red bean paste sandwich. In 2011, Toyota announced that the official plural of Prius was Prii. In 1959, the first commercially success

Productivity within the ‘vaguely creative industries’ (which is how I think of marketing) is a subject soaked in unresearched hypothesises. Here are four more:

So, it’s twenty years since the first edition of Market Leader arrived in all our in trays.

From tribes to women in power to creative productivity.