Content Library

Note from the CEO: January 2018

This year we’re being even braver.
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Meet our new Chair and Board

We are kicking off 2018 with our new Chair Craig Inglis, Customer Director John Lewis who will lead our talented new team of marketing leaders as we tackle this year's braver theme. 
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Marketing therapy

This year, mental health has risen rapidly up the agenda of marketing leaders. But what is the unique contribution that our profession can make to improve the nation’s mental health?
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Four things about #digitaltransformation

If you don’t do it yourselves, don’t complain if someone digitally transforms you, warns Russell Davies
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The future of women and consumer tech

Women will control more than two-thirds of consumer wealth in the Us over the next ten years and are more likely than men to buy tablets, laptops or smartphones
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Does 'brave marketing' do more harm than good?

Dan Cullen-Shute's New Year plea is to 'stop trying to be brave'
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