Content Library

Meanwhile in South Korea…

Korean culture is highly influential across Asian markets. As such, it is often the first place to launch new and innovative products.
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The new NEW media

The advertising industry has always structured itself around media. As new media emerged, new skills developed in order to service these new ways to reach the mass market.
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Expert tips for getting started on your branded video strategy

Branded video content has become one of the staples of digital marketing through social media. Users are able to engage with a more visual form of content and connect deeper to a brand or product.
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Gender bias in advertising

In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in Hollywood, in Silicon Valley—and even on...
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Our Brave Series

We've dedicated 2017 to inspire our members to be braver leaders. We've been discussing failure instead of success, tackling taboos and having uncomfortable conversations. Watch...
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A journey across the Pacific Ocean

Natalia Cohen was one of a team of six women who rowed unsupported 9,000 miles across the Pacific Ocean setting two world records. Here, she reflects on what her journey taught her about teamwork and motivation
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