With over 24 years of experience in the marketing and advertising sector, Ismail has worked for large corporations, most notably The Coca-Cola Company and Tetra Pak.

Stuart is an Honorary Fellow of John Moores University Liverpool and an Honorary Professor of Stirling University, and Honorary Doctor of Arts at Abertay University in his native Scotland.

It seems everyone in advertising is desperate to call themselves a storyteller. They write articles about storytelling, they give lectures, make videos, even offer courses on storytelling.

We want what we want now. And we're used to getting it.

I suspect a few of us arrived home a little later than expected from the Tomorrow’s Customer Retail Dinner,

Giles Lury talks us through what inspired him in August, from the British Biscuit to moral dilemmas.