Content Library

Clearing the marketing jargon with Octopus Energy's Rebecca Dibb-Simkin

As the Global Director of Product and Marketing at the Octopus Energy Group, Rebecca Dibb-Simkin is involved in the entire end-to-end process from creating a...
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The Whole Marketer Ep35 - Creative brand strategy with guest Caroline Morell Bøstrup Asmussen

Episode #35. The technical skill in this episode is creative brand strategy… the basis and stimulation for great creative output from your agencies. It’s a...
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The Whole Marketer Ep34 - Shopper marketing with guest Hamish Clarke

Episode #34. Shopper Marketing is the technical skill explored in this episode. As marketers, we have all felt the impact from lockdown and how the...
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The Whole Marketer Ep33 - Empathy with guest Katy Leeson

Episode #33. This episode’s soft skill for marketers – particularly marketing leaders – is empathy. To discuss how the needs of employees have changed and...
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The Whole Marketer Ep32 - Impact with guest Martin Brooks

Episode #32. ‘How to make an impact’ is the soft skill for marketers in this episode. Many of us will know it’s not only ‘what...
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The Whole Marketer Ep31 - Procurement and agency management with guest Tina Fegent

Episode #31. This episode is both a technical and a soft skill as we discuss procurement and agency management, in order to develop great partnerships...
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