Content Library

Nile Rodgers and The Guitar That Wouldn’t Play: Is Your Team Out of Tune?

Nile Rodgers is one of those people you’d just like to thank: for Chic and Sister Sledge;
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What does your package say about you?

Packaging is the always-on media channel of supermarket brands, a powerful signal of a brand’s honest intentions. But that message can be subverted, or can simply go a bit awry. Strong brands caught in errors or misdemeanours need not worry.
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A challenger brand's guide to choosing the right agency

We have a guest post this week from Lisa Desforges at B&B studio, a London based agency with an impressive list of challenger brand clients including BEAR, Pip & Nut
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With the sound off or on?

If you watch a well-directed film with the sound turned off...
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Q&A - Nick Desai and Renee Dua, founders, Heal

Remember when doctors made house calls? Most people don’t—that golden age of unhurried, one-to-one medical care has receded into the realm of nostalgia.
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'Sort by price' is lazy

Sort by price is the dominant way that shopping online now happens. The cheapest airline ticket or widget or freelancer comes up first, and most people click.
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