Content Library

Out of touch

The digital revolution continues to have a profound impact, shaking the foundations of brands to the core.
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Sign language on Oxford Street

Imagine you had to sell something on Oxford Street in the rush hour. But here’s the catch: you could only use sign language. How much success do you think you’d have?
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Media must 'stand together' to fight fake news

SINGAPORE: News media companies must not be "complacent" about the impact of fake news, a senior BBC executive has said.
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Nile Rodgers and The Guitar That Wouldn’t Play: Is Your Team Out of Tune?

Nile Rodgers is one of those people you’d just like to thank: for Chic and Sister Sledge;
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What does your package say about you?

Packaging is the always-on media channel of supermarket brands, a powerful signal of a brand’s honest intentions. But that message can be subverted, or can simply go a bit awry. Strong brands caught in errors or misdemeanours need not worry.
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A challenger brand's guide to choosing the right agency

We have a guest post this week from Lisa Desforges at B&B studio, a London based agency with an impressive list of challenger brand clients including BEAR, Pip & Nut
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