A sneak peek at who's in the running to be Marketing Leader of The Year 2017 - we interview Michelle McEttrick, Group Brand Director, Tesco

It took blood, sweat and tears from many people across the business to successfully reposition the Direct Line brand.

We are in the middle of a gender revolution. We ran a study...

As one of the UK’s biggest advertisers, it’s our responsibility to use the extensive power and reach of our brands to do good.

Whilst using Linked In today a new feature caught my eye and got me thinking about how smart the company’s brand stretching has been.

Believing video games are just for geeks is a cliché that’s decades past its sell-by date. Video gaming is a big business. The industry makes...