Content Library

Guinness, an African original

With business for the brand split equally between developed and emerging markets, we will be looking at their strategy in Africa. Guinness has a long history with Africa.
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Advertising is Not Voodoo

Because the universe speaks to us through coincidence, or because of the Baader-Meinhof phenomenon...
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The new politics of branding

As the political climate continues to grow more divisive, brands are getting thrust into the middle of debates
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Can you help us to positively sell conservation?

The Conservation Optimism Summit is looking for marketing leaders who would like to help them share positive messages about wildlife conservation. Rosie Hancock-Pook, who will...
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Impact creative design can have on the lives of women

We asked some of our recent celebrity interviewees from around the globe to give their view on what impact creative design can have on the...
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Idea begins with I

Surprisingly so do so many of the words associated with generating and developing ideas, for example:
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