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Playing chess with a pigeon

This piece was first published in March 2019 - authored by Dave Trott. Our latest content can be found here.
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3 great ads, chosen by Leo Burnett's Chaka Sobhani

Chaka joined Leo Burnett from Mother where she creative directed a number of accounts including Boots and No.7. She has spent 20 years in both...
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Talent: How to prevent the great escape

Advertising, so they say, is the ultimate people business.
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Diageo making purpose branding work financially and morally

Last year, Guinness won 21 Cannes Lions and a gold effectiveness award
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6 Nations is a goldmine for targeting affluent consumers

Rugby union is in rude health and marketers can ride the wave...
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3 great ads, chosen by adam&eve DDB's Ben Priest

Ben Priest’s career spans 25 years, including time at Ogilvy & Mather, CDP, Lowe Howard-Spink, TBWA and Rainey Kelly. In 2008, he teamed with James...
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