Content Library

An Australian perspective: how to meet regional marketing challenges in Asia

In this guest post, Ashleigh Hall provides an Australian viewpoint on the case for progression, and flags where things can go wrong.
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Why it's wrong to like ads

Bill Bernbach was the man who invented good advertising. His agency, Doyle Dane Bernbach, was the most influential ad agency in the world. Bernbach made Bob Levenson the Head of Copy at his agency.
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Letter from New York: cognitive biases and the Trump presidency

We have written a fair amount for this publication, as well as others, about Donald Trump’s journey to the White House.
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Interview with David Hicks

The best advice I ever got Trust your gut, then act on it. The worst advice I ever got Absorb the pressure (never absorb the pressure) My biggest influence
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Is 2017 the year we get out of the ice age?

A post about the ice age and what must follow it. The week after the management consultancy Accenture bought the advertising agency Karmarama...
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Modern feminism: is it floundering or flourishing?

Now that the White House will have a new tenant, one might well ask in the manner of old Fabian pamphleteers: whither feminism now? What is the true nature of this whole phenomenon in our lives and in our markets?
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