Content Library
How APAC brands can harness the power of how-to videos
Every day, consumers in APAC turn to their smartphones to answer questions such as “how do I clean my sneakers” or, “how do I set up my sound system?” These micro-moments present opportunities for brands not only to increase their exposure to the
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Are today's ads too truthful for their own good?
What other people wrote about it but not the report itself. So were it not for Matthew Parris’s column in The Times of October 22, I’d never have known what Lord Justice Leveson had to say about the internet.
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The day my dad met Elon Musk
Q: What do you get a rocket scientist for Father’s Day?
A: Another rocket scientist!
On Invention
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Christmas ads: best so far
H&M Agency: Adam & Eve/DDB Wes Anderson directs H&M’s holiday ad, which stars actor Adrien Brody as a train conductor on a snowy Christmas Eve...
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Social media: integrated not isolated
There are times when an individual finds a phrase that captures a truth that many of us have been talking around.
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Why challenger brands matter in the age of disruption
"Disruption" has become such a buzzword, pervading everything on down to mayonnaise marketing, that people have begun to assume that it's the goal of challenger brands.
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