One of my favorite reads (albeit not in the brand strategy genre) is the Book of Heroic Failures by Stephen Pile, founder of the Not Terribly Good Club of Gr

The author has been for many years Group VP Marketing of the Coca Cola Company, where he led global campaigns and worldwide marketing initiatives. 

In our inaugural column on inc.com, we introduced the idea that constraints and limitations.

In the world of marketing, a campaign is only successful if it appeals to the target audience on a local level.

Executive VP/Global CMO of McDonald's Silvia Lagnado on what we are and what we need to be.

I was listening to John Lloyd on the radio the other day.