Content Library

Ideas aren’t the only problem

A number of the core themes in this book resonate strongly with me.
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Interview with Alan Cumming

Ahead of this appearance at this year's St Andrew's Day Dinner, we talked to actor, author and activist Alan Cumming.
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Don't be 'brave', just be authentic

It continues to defeat me why advertising agencies so persistently  urge their clients to be brave.
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Help prevent people with dementia from being abandoned

Last week’s headline in the Times “Dementia sufferers abandoned by hospitals”...
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Uncomfortable breakfast with IBM's Per Caroe

In Dubai we held another in our Uncomfortable Breakfast series, this time with IBM's Global Evangelist, Per Caroe.
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Six of the best: key trends to drive campaign success in 2017

The biggest challenge marketers’ face today is understanding their consumer in real time.
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