Content Library
Speaking with Graham Fink, executive creative director, Ogilvy China
Graham Fink tells Elen Lewis about teaching a monkey to speak Chinese and why he likes taking pictures of derelict building sites.
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Words. All you have. Really?
Donkey’s years ago when Mr. B. Gibb opined ‘it’s only words, and words are all I have’ was he devaluing one of the most precious things known to mankind?
Only words! Bloody hell Barry! Words are sometimes all you need.
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Finding comfort in uncomfortable truths of media disruption
Disruption is uncomfortable. By its nature it challenges us to reimagine the accepted wisdom...
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Speaking with Joe Wicks
Joe Wicks, the Body Coach speaks with Elen Lewis about working out on Bondi Beach and why the best social media content is both useful and entertaining.
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If you want to inspire, you need to be inspired
In the creative industries we set out to inspire our clients and consumers. We want to prompt them to think, feel and behave differently. But do we expose ourselves often enough to the inspiration of others?
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GETTING BETTER WITH AGE
It has always surprised me how many efforts – often by very highly rated people – to specialise in marketing to the over-50’s have been relatively unsuccessful.
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