Content Library

Knowledge Corner from The Economist Group

We’re delighted to announce that The Economist Group in Asia have become our official knowledge partner.
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The true value of an idea in 101 words

In the digital age more ideas for a new venture, product, or brand are being conceived than ever before. Never before have proportionately so few been realised.
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The power of 'who?' and 'why?' in 101 words

In the late 1980s Volkswagen's advertising was in a league of its own, it's why I joined their agency BMPDDB.
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Mind vs. Machine: When it comes to branding, who will win?

Humans should be worried. Hawking, Berners-Lee and Zuckerberg have all given their warnings.
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Do what you Cannes

Our experience of Cannes is somewhat different from that of a client or agency.
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Felix Meston and his work with Voices Foundation

We caught up with Felix Meston, Marketing Manager at Hailo...
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