Content Library

Etihad reimagines travel with VR and Nicole Kidman

Since appointing Hollywood actress Nicole Kidman as its brand ambassador last year...
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Prime Minister Justin Trudeau tries to lure more Americans to Canada

To attract more U.S. tourists, Destination Canada, the country's national tourism marketing organization, brought in the big guns: Canadian Prime Minister Justin Trudeau, whose good...
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Manifesto for Marketing Leadership: 2016 launch

Led by Steve Radcliffe, we launched our Manifesto for Marketing Leadership
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How McDonald's turned social conversations into stories

To launch the new product Chicken Fillet ala King, McDonald’s Philippines used social listening to see which trends they can ride...
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Direct Line's Paul Geddes in conversation with Martin Glenn

Society President - and CEO of The FA - Martin Glenn, interviewed CEO of Direct Line, Paul Geddes, in the latest for our CEO Conversation...
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Boring Brexit campaigns should take a leaf out of the Green Party's book

It’s rare that a party political broadcast – traditionally one of the most humdrum of creative confections – meets near universal praise...
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