Content Library

How McDonald's turned social conversations into stories

To launch the new product Chicken Fillet ala King, McDonald’s Philippines used social listening to see which trends they can ride...
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Direct Line's Paul Geddes in conversation with Martin Glenn

Society President - and CEO of The FA - Martin Glenn, interviewed CEO of Direct Line, Paul Geddes, in the latest for our CEO Conversation...
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Boring Brexit campaigns should take a leaf out of the Green Party's book

It’s rare that a party political broadcast – traditionally one of the most humdrum of creative confections – meets near universal praise...
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McDonald’s Taiwan ‘coming out’ ad shows brave work

Leo Burnett’s recent ad for McDonald’s in Taiwan, in which a boy reveals his homosexuality to his father at a McCafé...
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Heart-rending campaign turns spotlight on sex-selective abortions

'It’s a girl.' Sadly, these three words may be the deadliest in the world...
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Creative Works: Guinness Africa 'Alive Inside'

Guinness is introducing a new beer created for the next generation of Guinness drinkers – Guinness Africa Special...
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