Content Library
Pick your target
In my last blog I identified 4 factors which are critical for the success of any innovation project. This week, I’m going to look in more detail at the first of those – picking your target.
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Changing the Euro Narrative
By the end of 2014 I was getting mightily sick of the word ‘curation’. Nobody did any marketing, they just curated stuff.
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Orit Wolf at our Annual Conference 2014
Using music as her inspiration, Dr. Orit Wolf shows us how improvisation techniques can help us reset our attitude to risk.
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Letter from London: multi-culturalism and global comms
Around 70% of the agency search and selection tasks we handle from our London office...
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A man having trouble with an umbrella
My grandfather was a retired policeman with a warm heart and authoritative manner...
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Why GoPro need to re-focus
GoPro recently posted disappointing Q4 results, with sales down 31% and a loss of $34.5mill. Ow.
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