Content Library

From Links to Answers and SEO to GEO

As AI agents replace search engines, David Ketchum explains that marketers must shift from keyword optimization to 'Share of Model'.
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From Setback to Startup Success: The Humantra Journey

Insights from Humantra's Charlie Wright's session at The Changemakers Conference UAE 2025 - a very open and honest account of the failures, learnings and sheer determination that led to his success.
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Build to Endure: Sustainability is the New Business Imperative

A review of the panel discussion at the Changemakers Conference UAE 2025 which included insights and advice from experts from marketing, infrastructure and finance.
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The Changemakers Conference 2025 UAE

Shamia Abdul Aziz reviews the 2025 UAE Changemakers Conference a day packed with fresh perspectives, bold ideas and deeply human stories.
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Uncomfortable is where magic happens

The Changemakers Conference 2025 Singapore wasn’t just another talkfest of buzzwords and back-patting, it was a high-energy, profoundly human and occasionally uncomfortable call to arms with each speaker confronted big issues head-on.
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Heritage Chooses the Future

A review of The Changemakers Conference 2025 Singapore - a thought-provoking and inspirational afternoon featuring everything from AI to heritage brand reinvention with a bit of Rick Astley thrown in for good measure.
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