Content Library

McDonald’s Taiwan ‘coming out’ ad shows brave work

Leo Burnett’s recent ad for McDonald’s in Taiwan, in which a boy reveals his homosexuality to his father at a McCafé...
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Heart-rending campaign turns spotlight on sex-selective abortions

'It’s a girl.' Sadly, these three words may be the deadliest in the world...
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Creative Works: Guinness Africa 'Alive Inside'

Guinness is introducing a new beer created for the next generation of Guinness drinkers – Guinness Africa Special...
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The ‘promise’ car and 'invisible people'

What happens when you find a technically savvy, creatively minded market facing an ongoing social issue?
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Uncomfortable Breakfast: data with IBM

Data - how to apply advanced analytics to gain deep customer insight and enabling better experiences...
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Moments of serendipity at an Uncomfortable Breakfast

On Wednesday 3 February we hosted our first Uncomfortable Breakfast of the year in Dubai, discussing data with our sponsor IBM. We explained how to...
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