Content Library

Creativity for the Logical ones

Innovation remains high on the agenda for most companies in their quest for growth, and creativity is undoubtedly one of the core skills required.
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Planet Good - profits from purpose?

Many people see ‘purpose’ for organisations as having a higher value beyond sales, one that delivers for communities.
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Nudge? Or fudge?

Do we buy all the tenets of behavioural economics? Are we convinced by these counter-intuitive insights and theories, where people apparently behave against their self interest, and can be persuaded by the way the argument is framed?
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Is it the place of brands to test the boundaries of taste?

From Barnardo's to Paddy Power, a wide range of brands' ads have attracted complaints...
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Innovating for growth

Over the last twenty years, innovation has been in the grip of what we might call ‘methodologism’ – the belief that if we can use the right process, we’ll get great innovation ideas.
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Loose/tight, thoughts on management

If you have a pad of Post-Its, a watch or a car, it's unlikely you hired and managed a team of people to build it for you.
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