Content Library
Interview with Joanna Ong-Ash
This week we meet Joanna Ong- Ash, Head of Corporate & Marketing Communications, AIA Singapore
What’s your golden rule?
Data. Data. Data.
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Talking with Faris Yakob
Faris Yakob talks to Elen Lewis about his latest book, Paid Attention and more.
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Go slow in... 101 words
‘Fast Company', 'first to market', 'think quick'. Western capitalism loves speed.
Whilst it creates the world’s biggest brands and companies, the Japanese live longer and the Scandinavian are happier.
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Election Special. Flawed Research in 101 words.
Election Day and polls predict a tight outcome, but the measurement of 'intention to vote' is flawed.
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Luxury, Lies and Marketing
Marie-Claude Sicard’s biography mentions that she has outspoken views about luxury branding and marketing...
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"Ice Bucket Challenge" - ALS Association - USA
The Ice Bucket Challenge was developed to raise awareness and funds for ALS - a progressive neurodegenerative disease. 17 million films have been created by...
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