If you’re a fan of there being a big idea at its heart of a brand’s customer experience, and love quoting inspiring examples, this book’s for you.

Sir Martin Sorrell tells Diane Young why the odds are still against his eventual successor being a woman...

I wonder why I and all of the people I worked with believed – naively it appears - that ads would get better and better as time when on.

Successful customer-led organisations tend to be confident. They’re happy to lead the market because they understand...

By now, you know the VW story. It has been described as the greatest scandal in automotive history.  

When I wrote my last article, the opportunities in China seemed boundless...