Our editor, Elen Lewis, caught up with Elif to hear a wonderful and inspirational story about a caterpillar. It's short and we really recommend you...

This year’s marketing society annual conference promised an ambitious theme, to ‘go beyond’. 

When Oscar Wilde coined this saying, he might have had business meetings in mind.

In this year’s conference, duo Dan Ariely and Anne-Marie Farrell presented real world applications of how to put behavioural science theory into practice.

As the lights went down and I settled in to my seat at the BFI I worried I might struggle to keep my eyes open during the boring bits.

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