Content Library

Bread and Blatter

The last decade has been characterised by many brands seeking to build their positioning around a brand purpose rather than a benefit.
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Lizzie the Rhino

I wrote a few weeks back about Walter Palmer, the puller of teeth and slayer of Cecil the Lion. Beyond my absolute disgust for him, I also poured scorn on the PR agency he hired.
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Jill McDonald: switching industries, taking risks

Jill talked to us about her time so far at Halfords, taking risks and being bold.
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Sir Ben Ainslie and Sir Keith Mills at our Annual Conference 2014

One of the UK's most successful Olympians talks about reset challenges.
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Don’t be in a meeting

Despite a bewildering choice of smart (and not so smart) phones, you begin to wonder whether it is worth calling anyone these days.
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SG50: How brands are joining in the celebration of Singapore's 50th year

In honour of its 50th year of independence, Singapore is launching a year-long, nation-wide celebration called SG50.
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