Content Library
JEFFERSON: Black velvet
Last week, Lord Browne, formerly of BP, took the airwaves to say that businesses like the one he used to run...
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The new luxury
Asprey to Banyan Tree, Chanel to Dom Pérignon … “luxury” brands have enjoyed a charmed life...
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Reebok film gets blood pumping
Has your heart ever been left pounding after watching a fast-paced film at the cinema?
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JEFFERSON: Said I'd like to know where, you got the notion
Your marketing strategy? I have two words for you:
Friends. Reunited.
Yep, that’s where all the action is now.
No, wait - I meant Groupon.
Sorry, that should have been Facebook.
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Copy, Copy, Copy
The idea of copying other's ideas as a smart strategy seems a no-brainer to me. I'm happy to admit that I do it all the time. And as the author makes clear, copying comes naturally to most of us.
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