Mark Earls' latest book, Copy, Copy, Copy, is a perfect example of illustrator John V. Willshire's famous maxim: 'Make things people want, don't make people want things'. This book is a thing. People should want it.

Anyone who has ever sat in focus groups or seen research on trust and brands will know...

If you think about it, there's generally no correlation between how much something cost to make and how interesting it is.

I was on the receiving end of an intriguing direct marketing effort...

I’ve got a pal who met his wife in a brothel. Oh, don’t worry – it wasn’t his idea. It was his financial adviser’s.

Here’s a story that may or may not be true. But even if it isn’t, it contains an important truth.