Content Library

The ballad of B2B buyers

B2B markets are a battlefield. There are landmines to sidestep, weapons to deploy and unchartered lands to conquer.
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Charles Handy: re-inventing society

A sleepless night several weeks ago led me to turn on the comforting tones of BBC World Service.
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JEFFERSON: Move any mountain?

John Lennon said that ‘God is a concept by which we measure our fame.’ Perhaps. But songs are a concept by which we measure our age. This year, The Shamen’s seminal En-Tact album is 25 years old.
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Marvel-lous teamwork from Samsung and The Avengers

Joss Davidge highlights the effective collaboration between Samsung and Marvel in this week’s guest blog.
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2014 winner: Aviva, Mobile Marketing - case study

This is the story of the successful launch of one the most innovative ideas ever conceived in the UK insurance market.
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Use your marketing skills to combat bullying

Almost half of all young people in the UK reported being bullied at least once a week in 2014.
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