As more brands adopt AI they will need to identify the best ways to track and monitor its effectiveness,​​​​​​​ while marketers must navigate the personalisation paradox

Member Interview with Andrew Garrihy, CEO & Founder of The CMO Coach

Have you ever considered the carbon footprint of your email activity?  Welcome to the first in our ‘greening your marketing activity’ mini-series!  Did you...

Member Interview with Gus Wick, Business Director ASEAN

This month, THINK EQUAL Project Director, Leanne Foy met Lucy d’Abo, workplace culture expert, entrepreneur and public speaker. Together, Leanne and Lucy explore workplace culture...

While Generative AI’s potential in Asia remains bright, current approaches to data means marketers in Asia must continue to develop their own approaches to using AI