Content Library

Avoiding a promotions catastrophe

The world of price and promotions within UK retailers is at a tipping point, with a potential crisis looming.
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Could your marketing help girls lead Britain out of the skills shortage?

The WISE Campaign was set up 30 years ago to promote female talent in science, technology, engineering and...
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The secret of big strategy today lies in clever tactics

In the US in the 1980s, an ad run on three television networks would reach 80% of consumers. Today some segments don’t even consume media on TV.
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#datafail

It has hit another major snag. Its latest set of ads, promoting the new structure of the deal, has been banned by the Advertising Standards Authority as containing misleading claims.
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Ferrari’s 60th birthday Beverly Hills takeover

This week, Ferrari’s takeover of one of the most exclusive shopping districts in the world has caught his eye. 
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The hard job of brand reappraisal

I’ve just seen the new work for Argos from CHI. Bravo. Seriously. Brand reappraisal is bloody hard. You often have to start...
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