It was back in 2005 that I launched the Marketing Society not-for-profit group – a small thought leadership group for charity marketing folk.

William moved to Bridgeport, Connecticut in 1871 to start a new job managing a bakery, a branch of the Olds Baking Company of New Haven.

Most packaged goods companies would kill to be the only product on the shelf, to own the category in a given store.

I’m a sucker for new technology. Whether it’s the latest iPhone model or ground-breaking technology...

An interesting observation in China right now is the varying success of international brands in penetrating the Chinese market.

For marketers looking for a unique way to cut through the run-of-the-mill clutter, humour can be effective in building rapport.