How will marketers cope in the year that everything changes?

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My attitude towards everything changed after a chance encounter with a remarkable, smart, sassy lady called Claire Wilson. She was freelancing on a project we were working on with her brother, and it also turned out she was my neighbour.

The key to thriving in the 21st century is, we are often told, a readiness to adapt. We live in a time of ever-increasing flux: post-modernism meets the information age, at the speed of light.

Manufacturers and retailers have a shared interest in enhancing shopper marketing. However, very few point-of-sale marketing efforts are rooted in shoppers’ in-store perspective.

What started as just an idea has grown into one of the most important gatherings of Europe’s best and brightest. It’s a true celebration of the advertising industry and the people who make it thrive and evolve from today will into the future.