McDonald’s was the highest profile Olympic sponsor, but many people were not “lovin’ it”. A firestorm of criticism enveloped sponsors who were felt to be a bad fit with a sporting event, and London 2012 was dubbed “The Obesity Games”.

A few years ago, if you were a Western brand, the word on the street was ‘Go East’. Western brands were assured that, in China, the sky was the limit – they simply had to set up shop and, then, instant success. For many, this was the case.

As many of you will already know, The Marketing Society has been supporting Pimp My Cause since the launch of #marketingforgood at the summer party

No longer merely an image-boosting exercise, partnerships between corporations and NGOs are becoming increasingly important to the business models and strategic aims of both sectors.This was a key finding of the annual Corporate-NGO Partnerships B

In my ongoing search for great examples of experiential marketing, I very often come across great brand experiences from Coca-Cola.

Ten years ago we all knew what the internet was going to do. The buzzword was disintermediation giving customers direct access to products and services without expensive intermediaries.