Content Library

Viva Espana?

With Britons basking in warm May sunshine and the prospect of a hot summer to follow, 2014 could be a year when the consumer barometer sizzles.
Read Now

Digital insights from 1975

One of the great strokes of luck in my life was working with Stephen King.
Read Now

Please can we ban the C-word?

Words get stripped of their meaning if used too often. This is called semantic satiation: words progressively lose their potency through over-repetition.
Read Now

Forget me nots: emotional advertising in South-East Asia

An elderly Thai man is helping a woman his age put her shoes on. 'Who are you?' she suddenly asks. The man sighs.
Read Now

Building a coffee brand in a land of tea

Following the Marketing Society Asia launch event a couple of weeks ago, I’ve been reflecting on my five years to date in China.
Read Now

The 6Cs of social marketing in Asia

More than 1 billion people in Asia have used social media in the past 30 days, and the numbers are still growing steadily.
Read Now