This Valentine’s Day saw the launch of Baci First Kiss, an interactive card that allows users to send the perfect romantic gesture to their loved one.

The choices are again a broad and diverse mix, including established and emerging brands in personal care, finance and tech, a dating app, a luxury hotel chain, value retail and a US football team – a refection of the team’s enthusiastic championi

I went to a seminar on CSR (Corporate Social Responsibility) a few weeks ago that reinforced my growing belief that the sharing economy needs to extend deep into corporate life.

For the New York launch of mini series Klondike, a TV show about the Yukon gold rush, the Discovery Channel has gone the whole nine yards and created a 19th century-style Dawson City.

Why does so much of the general buzz around content marketing seem to rely on it being the hero, with so-called ‘traditional’ advertising painted as the antiquated villain?

Joss Davidge, managing partner of brand experience agency BEcause, is always on the lookout for great experiential marketing ideas. This week, he takes a look at the high-profile brand experiences that ensued in Oscars Week as part of Vanity Fair’s Campaign Hollywood.