Content Library

Connecting sophisticated technologies with marketing

Customers don’t care about technologies. They care about the experience that brands give them, on and offline. But to deliver that experience brand owners must embrace existing and emerging technologies.
Read Now

How 2014 will make marketing magic

And so it was also, that in a land not too far from them, there were advertising agencies whose communication skills were finely honed, often to a level of pure art.
Read Now

One direction for confidence in 2014?

The weather has been the dominant story of the year so far with millions of people having an unsettling start to 2014.
Read Now

Disruption Revolution

Disruption Revolution Is a book by a very nice chap called David Passiak. He kindly asked to interview me for a chapter, and has graciously allowed me to post extracts from that chapter here.
Read Now

Emerging Business Online

Emerging Business Online details a step by step framework entitled the ‘Ebocube', for building and executing effective end-to-end online B2B marketing campaigns in emerging markets.
Read Now

Burberry partners WeChat to strengthen presence in China

WeChat is a mobile-based social network through which users can call, text and share content, as well as opt-in to receive bespoke content from brands.
Read Now