Fair trade in the UK goes back more than 19 years. The movement sprang from concerned citizens looking for ways to create fairer trading links resulting in a better deal for those at the end of international supply chains.

To get Israelis and Palestinians who had lost loved ones in the conflict to voluntarily donate their blood to one another, in a powerful gesture of reconciliation and hope.

I mentioned in my last post that an old boss of mine asked me (when I returned from client-side after a very enjoyable and enlightening three-year stint as a client at BT) to write a presentation on how it was oh-so-very-different working for an

Joss Davidge, managing partner of brand experience agency BEcause, continues his weekly quest for great marketing ideas.

If getting customers is half the battle, keeping them is the other half. Customer loyalty is the holy grail of branding, marketing, advertising, and entrepreneurship in general.

Do you find queuing stressful? For me, it’s not the waiting, it’s the uncertainty. Give me an orderly queue with a guaranteed outcome at the end, and I can wait happily. Contrast that with the Apple store at Christmas.